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Looking for a job can be challenging.

Work with a professional to give you the advantage.
"You only have one chance to leave a first impression."

Not getting enough traction on your resume? 

Not progressing past the phone screen?

Having trouble answering challenging job interview questions?

Haven't mastered the art of effective networking?

Then you need to be coached by a professional who’s a seasoned recruiter. I work remotely/virtually from the San Francisco Bay Area of California in the United States and offer tailored, personalized service. I will work with you to create a strategy not only to land your next job but also to reach your career goals. 

I’m a recruiter and a coach - once we establish your desired role, I’ll teach you to market yourself on paper, on the phone or video conference, in-person, and via social media. I'll work with you to put your best foot forward, leave a positive impression, instill confidence, and arm you with the competitive advantage needed to improve your chances of receiving an offer.

I offer a free, 20-minute meeting to discuss how we may work together. Please contact me to schedule this complimentary consultation.

Resume Review

This plan is for the job seeker who is short on time and needs feedback from a professional.


If you need assistance putting your resume together, this plan is for you.

interview coaching

If you’re getting interviews but not moving forward in the hiring process, you need a diagnosis of your interview skills.

Open coaching

You select the topic(s) for these advising sessions.



"I’m passionate about helping clients identify their strengths and market their value during their job search. ”

- Cathy Perez

I started Self Marketing Advantage after being an in-house recruiter for 15 years. I'm still active in Talent Acquisition, and since 2009 I've also been coaching job seekers. I’ve helped fill 500+ positions and draw upon my firsthand experience in all roles of recruiting to provide constructive feedback, industry insight, and the competitive advantage for your job search.


I’ve worked in a variety of industries and organizations ranging in size from start-ups to Fortune 500 companies. Some of the more recognizable companies I’ve recruited for: Google, Gap Inc.,  Macy’s, MUFG Union Bank, and Pacific Gas & Electric. I have also conducted tech recruiting for several start-ups and legal recruiting for two large, major law firms based out of the US.


My experience in Talent Acquisition is extensive and includes hiring employees at all levels for these departments:

  • Corporate Real Estate

  • Design

  • eCommerce

  • Facilities

  • Finance

  • Human Resources

  • IT

  • Legal

  • Marketing

  • Merchandising

  • Operations

  • Planning and Distribution

  • Product Development

  • R&D

  • Sales

  • Supply Chain

Cathy Perez

Cathy Perez - Career Coach

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